BVG Group Information

BVG Airflo Group Ltd is a multi channel retailer operating in three principle markets:

1) Footwear and Clothing
2) Fishing Tackle
3) Home and Garden Products

These three principle markets are served by seven principal channels. Mail-order, Ecommerce, Newspaper Branded Reader Offers, B2B Distribution, Retail Shops and Export.

Each year the group distributes over 100 million catalogues via national press and direct to its database of over 850,000 customers, this activity is supplemented by targeted media advertising. In 2011 this activity resulted in shipping over 900,000, orders to our customers.

The group continues to dominate its three core markets. Heavy investment in bespoke technology, infrastructure and the team of 300 highly motivated, dedicated and skilled staff continues. BVG Airflo’s sales have grown rapidly with the group forecasting a £42m of sales in 2011 and an EBITDA of £3.5m.

We relish in the prospects of continued rapid growth. We will anticipate and react quickly to changes in our marketplace, capitalizing on the opportunities and technnology advances ensuring we achieve our aggressive but stainable growth targets.
Established in 1972 Clifford James markets the Group’s products through it’s own mail order catalogues, newspaper branded reader offers, the national press and via distribution to some of the UK’s biggest high street retailers. Clifford James provides over 800,000 loyal customers a year with high quality shoes, clothing, home and garden products.









 
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