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BVG are delighted
to announce a deal that sees BVG responsible for the new
discovery home and leisure web shop. As well as the complete
back end fulfilment, BVG will be responsible for the design,
hosting and maintenance and the day to day running of the
shop. |
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| The
site will include products such as DVD's, books and videos
that support the channels popular programmes such as River
Cottage and Location, Location, Location.
BVG's Director of ecommerce Simon
Locke said 'We have made a number of significant introductions
to our ecommerce technology this year with new features
such as associated products and special offer promotions.
These additions can significantly increase the average order
value and improve bottom line profit. We have also increased
the flexibility of the system enabling us to mimic a clients
design making the on-line shopping experience appear seemless
to the user. |
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 BVG
Airflo Group Ltd secures Age Concern Mail Order Distribution
Contract. |
20th October2003 |
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BVG-Airflo Group Ltd is pleased to announce
that it has signed an exclusive contract with Age Concern
to handle it's mail order distribution contract for its
range of branded books. |
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Sales Director,
Dan Price "Securing the Age Concern mail order fulfilment
contract adds another blue chip brand to our impressive
client list. Age Concern chose BVG-Airflo as its fulfilment
partner for our excellent track record in the fulfilment
industry and our unique business consultancy role that we
offer free of charge to help grow the business and reduce
costs. Both parties are excited at the prospect of working
together and developing the business." |
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BVG
Airflo Group Ltd secures exclusive
retail distribution for Encyclopaedia Britannica 2004 software
range. |
3rd
June 2003 |
| BVG-Airflo
Group Ltd is pleased to announce that it has signed exclusive
retail distribution rights to the 2004 Encyclopaedia Britannica
software range. The new range launching September 2003 comprises
of four products including the all new entry level Britannica
Children's Encyclopedia through to the premium Britannica
Ultimate Reference Suite DVD.
Sales Director, Dan Price "We are delighted to have
secured this contract, building on the success of the distribution
work we've been doing with Britannica over the last three
years. Britannica is without a doubt one of the biggest
brands in the reference arena and the 2004 product line
up is excellent. With our sales, marketing and distribution
expertise we will develop Britannica's retail presence maximising
sales through the UK retail trade."
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BVG - Airflo
Group Ltd Scoop 2 awards.
|
15th
May 2003 |
| The
cream of Welsh business was honoured at the annual
Western Mail Business Awards for Wales. Presented
by the BBC's John Humphrys before an audience of literally
hundreds of Wales' leading business figures, BVG were
once again amongst the winners. Ranked 28th in the
fast growth 50 initiative of Wales's fast growing
SME's, between 1991 and 2001, BVG has achieved a 100.9%
increase in turnover.
"To win the excellence in growth award for the
whole of Wales has to rank as our biggest achievement
to date. We have won numerous awards for the groups
separate activities but to win an award that sees
us competing with some of Wales' biggest and most
well known companies, is a real indication of just
how successful the company has become." said
Iain Burgess BVG's Group Managing Director. |
| Excellence
in growth award
Welsh Exporter
of the Year 2003 |
Gareth Jones & Iain Burgess |
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Airflo
wins the prestigeous title of Welsh Exporter of the Year 2003
|
May
2003 |
| BVG
manufacturers and exports an innovative range of fly fishing
lines under the brand Airflo.
The world fly line market is worth £50m per year and
all line manufacturers except Airflo make them from PVC.
Brecon based Airflo uses polyurethene to produce fly lines,
using in-house software and machinery. The lines are environmentally
friendly, do not crack and are sold with a five year guarantee.
This unique, internationally patented technology gives special
selling points over the company's competition. Airflo manufactured
products are now exported to 32 countries. These include
Scandanavia, USA and Canada, South Africa, South America
and Eastern Europe.
The company saw a 73% increase in sales to the far east
in 2001, after exhibiting at the Chinafish Show in Beijing
and the appointment of a Beijing sales consultant. A 68%
increase in sales in the US was particularly rewarding,
according to to director Iain Burgess, as this is the home
market of the three major fly line producers of the world.
"It is our policy to create a range of products specifically
designed for the US market he said. " Our newly appointed
US distributer is a well respected authority in the US fly
fishing market and products designed to his specification
will spearhead our future campaign.
"Having now appointed exclusive distributors in each
of our key export markets, our focus is moving away from
exhibiting at trade shows to secure new accounts towards
developing the business with existing accounts.
Western Mail Business Section Friday 16th May |
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Fishing
Supremo teams up with BVG
|
May
2003 |
| TV
celebrity Matt Hayes and his Total Fishing Group have
signed an exclusive five-year agreement with BVG Airflo
Group Ltd to handle the sales, marketing and distribution
of the TFG range. The range will be available to consumers
through 25 carefully selected TFG Pro shops and approximately
75 approved dealers. The official launch takes place
at the NEC Angling show on 28th - 30th March 2003.
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| Matt
Hayes, Total Fishing Gear:- The agreement with BVG Airflo
gives the TFG brand the best possible start - the marketing
support package alone is phenomenal. BVG Airflo will handle
the logistics, promotion and distribution of the product,
leaving Simeon and myself free to concentrate on design
and sourcing. Dealers will be most interested in the details
of the support package - it is far better than anything
we might have been able to offer
without BVG Airflo's involvement.
Simeon Bond, Total Fishing Gear:- "One of TFG's key
objectives is to deliver confidence - having products tested
and refined by Matt ensures they live up to even the highest
expectations. The initial range of 14 rods covering carp,
match, feeder, barbel and spinning offer, we believe, unparalleled
quality at prices accessible to the vast majority of anglers.
This will be followed shortly by further ranges developed
with the same attention to detail and awareness of consumer
needs. Our approach in a crowded market is to deliver products
with extensive selling features and stunning cosmetics;
TFG rods are exceptional in all respects - we believe that
they are the best in their price bracket by a mile.
In signing a distribution agreement with BVG-Airflo we felt
assured that they would offer the same attention to detail
in marketing and logistical matters that we have applied
to the total quality of product. We are confident that this
powerful combination will bring rewards to all those that
place trust in our products.
Iain Burgess Group Managing Director BVG Airflo Ltd: - "The
combination of Matt Hayes's knowledge and endorsement, Simeon
Bond's product development skills and BVG Airflo's marketing
and distribution expertise is a powerful one. Fishing tackle
dealers will benefit tremendously with great terms, fantastic
margins, a first class service and most importantly of all
a great deal of demand.
BVG Airflo is placing a significant financial resource behind
the marketing and logistics of TFG to ensure its success
in becoming a premier best selling brand.
For further information on our dealer program contact:
Colin Thomas on 01874 612883.
Information on your local dealer contact 0870 8000 567.
Product reviews call Simeon Bond on 01621 818302.
Sales and Marketing call Rob Williams on 01874 612825 |
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