BVG Airflo Group Ltd is a multi channel retailer operating in three principle markets; Footwear, Sporting goods and Home and Garden. 

Established in 1991, by Iain Burgess, the business first distributed a range of quality special interest videos through targeted publications. The business developed rapidly and within a couple of years had diversified into software distribution. In order to offset the prohibitive marketing costs BVG began promoting its products through innovative reader offers. By 1995 BVG's reader offer activities had become so successful that they became a business in their own right and the product range that BVG promoted through these offers literally exploded from which came a number of successful spin off businesses.

In 1996 BVG acquired Airflo, a fly fishing tackle company. Airflo's innovative, internationally patented products were a perfect compliment to BVG's marketing techniques. The launch of the Fishtec mail-order operation in 1997 and subsequent acquisition of it's competitor Tightlines Direct completed the group's 1st phase acquisition plans.

In September 04 BVG Airflo acquired Esher mail-order limited trading under the name of Clifford James. Clifford James is the established market leader in the mail-order of leather footwear products and compliments BVG Airflo's business in many ways.

The group continues to dominate its three core markets with sales derived from mail-order, distribution, ecommerce, export and retail. Heavy investment in bespoke technology, infrastructure and the team of 250 highly motivated, dedicated and skilled staff continues. BVG Airflo’s sales have grown rapidly with the group reporting £36m turnover and a £3.7m pre tax profit in 2006.

We relish in the prospects of continued rapid growth. Whilst our focus will always remain on our four core business activities these can be interpreted in different ways. We will anticipate and react quickly to changes in our marketplace capitalizing on the opportunities and technological advances ensuring we achieve our aggressive but sustainable growth targets.