TV celebrity
Matt Hayes and his Total Fishing Group signed an exclusive
five-year agreement with BVG Airflo Group Ltd to handle
the sales, marketing and distribution of the TFG range.
The range is available to consumers through 25 carefully
selected TFG Pro shops and approximately 75 approved dealers.
Matt Hayes, Total Fishing Gear:- The agreement with BVG
Airflo gives the TFG brand the best possible start - the
marketing support package alone is phenomenal. BVG Airflo
will handle the logistics, promotion and distribution of
the product, leaving Simeon and myself free to concentrate
on design and sourcing. Dealers will be most interested
in the details of the support package - it is far better
than anything we might have been able to offer without BVG
Airflo's involvement.
Simeon Bond, Total Fishing Gear:- "One of TFG's key
objectives is to deliver confidence - having products tested
and refined by Matt ensures they live up to even the highest
expectations. The initial range of 14 rods covering carp,
match, feeder, barbel and spinning offer, we believe, unparalleled
quality at prices accessible to the vast majority of anglers.
This will be followed shortly by further ranges developed
with the same attention to detail and awareness of consumer
needs. Our approach in a crowded market is to deliver products
with extensive selling features and stunning cosmetics;
TFG rods are exceptional in all respects - we believe that
they are the best in their price bracket by a mile.
In signing a distribution agreement with BVG-Airflo we felt
assured that they would offer the same attention to detail
in marketing and logistical matters that we have applied
to the total quality of product.
Iain Burgess Group Managing Director BVG-Airflo Ltd: - "The
combination of Matt Hayes's knowledge and endorsement, Simeon
Bond's product development skills and BVG Airflo's marketing
and distribution expertise is a powerful one.
BVG Airflo is placing a significant financial resource behind
the marketing and logistics of TFG to ensure its success
in becoming a premier best selling brand. |
